Client
Tennessee State University
Client Industry
Entertainment / Music
Services
Creative Direction, Video Editing, Visual Direction
Brief
Tennessee State University needed a cinematic, high-energy promo for their 2015 Homecoming Concert featuring Future and Dej Loaf. The goal was to create a visually striking video that matched the artists’ intensity while building anticipation across campus and social media.
What We Did
I handled the full creative direction and editing, crafting a fast-paced visual sequence that cut between live clips of the artists with futuristic text and neon outline effects between transitions. The motion text was timed to the beat, amplifying the concert’s energy and giving the promo a bold, modern edge that reflected the excitement of the lineup.
Result
The campaign helped make the 2015 TSU Homecoming Concert the second in university history to reach full capacity, generating strong buzz and setting a new visual standard for future TSU productions.
Promo
“Nothing beats 2015 Homecoming with Future and Dej Loaf. My freshman year was so lit 🔥”
— @1nonly.ayaj, Tennessee State University student, via Instagram
Future
A night that still gets talked about.
Dej Loaf
A moment that defined the night.
