Client
Escobar Restaurant & Tapas

Client Industry
Hospitality / Nightlife / Entertainment

Services
Creative Direction, Flyer Design, Visual Direction

Brief
Escobar Restaurant & Tapas, co-owned by 2 Chainz and Mychel “Snoop” Dillard, is one of Atlanta’s leading nightlife destinations known for its luxury-meets-culture energy. The goal was to create a suite of bold, event-driven visuals — from Halloween parties to Spelhouse Homecoming brunches — that captured the high-end yet raw pulse of Atlanta’s scene. Each flyer needed to balance sophistication with street appeal, speaking to the city’s trendsetters, professionals, and tastemakers.

What We Did
I developed the creative direction and designed multiple promotional flyers that merged nightlife glamour with cultural authenticity. Each concept drew inspiration from the energy of Atlanta’s social life — striking color palettes, dynamic typography, and immersive photo treatments that felt alive under club lighting. From Escobar’s Halloween Costume Party to their One MusicFest Afterparty, every design amplified the venue’s signature aesthetic and seamlessly aligned with its brand voice.

Result
The campaign visuals became central to Escobar’s social media promotions and in-venue branding, helping drive attendance across multiple events. The designs contributed to Escobar’s reputation as a go-to destination for high-energy nights with a luxury edge — reinforcing its identity as a cultural hub where music, nightlife, and style collide.