Client
Greenod

Client Industry
Grocery / Organic Food & Lifestyle

Services
Brand Naming, Brand Identity, Logo Design, Concept Development, Website Design, Visual Direction, Messaging Strategy

Brief
Greenod is a conceptual grocery brand I created to demonstrate my ability to build a company identity entirely from the ground up. The vision was a modern market offering 100% organic, vegan, and vegetarian food sourced from local farmers — free of preservatives and full of freshness. The name Greenod came from the idea of giving a “nod in the right direction” toward clean, honest eating and sustainable living.

What We Did
I developed every aspect of the brand — from the name and story to the visual identity and digital presence. The design direction emphasized clarity, freshness, and trust: minimalist packaging concepts, clean typography, and a soft green palette to convey natural purity. The mock website and marketing materials illustrated how the brand could communicate transparency, community partnership, and healthy living through visuals and messaging.

Result
Greenod became a proof-of-concept brand showcasing my full creative process — ideation, strategy, and execution. It represents my ability to translate vision into a complete, market-ready identity that balances aesthetics with storytelling and purpose.