Client
Mytown Pizzeria

Client Industry
Food & Hospitality

Services
Brand Identity, Visual Design, Marketing Strategy, Community Storytelling

Brief
Mytown Pizzeria, founded by NFL player Trent Sherfield, was created as a way to give back to his hometown of Danville. More than a restaurant, it’s a symbol of possibility a place where good food and community pride come together to show that success and service can go hand in hand. The goal was to develop a brand that reflects unity, inspiration, and the heart of giving back.

a.

What We Did
I built a warm, purpose-driven brand identity that balanced Trent’s story of perseverance with the welcoming spirit of a neighborhood pizzeria. From visual design to community-focused messaging, every element captured Mytown’s mission: to feed people, uplift families, and remind the community that anything is possible.

Result
Mytown Pizzeria has become a beacon of local pride in Danville, Illinois a space that nourishes both body and spirit. The project helped bring Trent Sherfield’s vision to life, transforming his commitment to his roots into a lasting, community-powered brand.