Client
Crestview Collection

Client Industry
Home Décor / Furniture

Services
Website Redesign, Rebrand, Marketing Collateral, Email Marketing, Magazine Cover Design

Brief
Crestview Collection is a nationally recognized home décor and furniture brand known for its lighting, artwork, and furnishings featured in leading design markets such as High Point and Las Vegas Market. The company sought a complete brand and marketing transformation to modernize its visual identity, unify its messaging, and reestablish its reputation as an industry leader.

What We Did
I led the full rebrand and creative direction for Crestview Collection — redesigning the logo, reestablishing the brand identity, and developing a refined, lifestyle-driven aesthetic that translated across all platforms. As the entire marketing department, I managed social media strategy and content creation, produced all marketing collateral and email campaigns, designed magazine covers, and directed the website redesign. Beyond execution, I provided strategic insight and operational guidance, shaping how the company’s marketing was structured and maintained for long-term growth.

Result
The transformation elevated Crestview Collection’s brand perception and business performance across digital and print. The new identity and marketing structure led to measurable increases in engagement and revenue — including bulk orders exceeding $14,000 after implementing consistent email campaigns. Overall, the rebrand unified Crestview’s visual and marketing presence, positioning it as a modern, trusted leader in the national home décor and furniture industry.